We’ve made another donation as part of our membership of 1% for the Planet, this time to the charity Surfers Against Sewage.
Starting out as a small community of Cornish surfers, this grassroots movement’s initial aim was to improve water quality in a sea polluted with raw sewage. This turned into a nationwide campaign resulting in the UK benefitting from some of the cleanest beaches in Europe.
Whilst pursuing their fight for safe waters and continually monitoring sewage spills on beaches around the UK, the charity has also taken on one of the biggest challenges facing our generation: plastic. They say ‘plastic is the new sewage as it is now the biggest threat to our beaches, our precious marine eco-system and our happiness’. Surfers Against Sewage approaches this by working with communities to prevent single-use plastic, promote recycling and organise thousands of beach cleans.
Plastic is a problem increasingly on our minds here at James Ellis. We’ve been trying to cut back on single-use plastic by adopting alternative packaging and altering our designs. Last September we launched our new Paper Shakies range, reinventing our classic Shakies card to be 100% recyclable and plastic-free.
To find out more about Surfers Against Sewage, and get involved with their crucial work, please visit their website here.